Just in the past 1-2 years from now, Asus was known more as a laptop producer rather than a huge smartphone brand like it is now. We are used to saying “Everything happens for a reason”, aren’t we? The reason here is that, there are important milestones in the company’s business, with wise decisions made at the right moments.

Here are 5 devices launched at 5 perfect stages that contribute in turning Asus from a newbie to the smartphone market to a GIANT we know today, which many rivals trying to beat.

1. Asus Zenfone 2 4GB RAM

First announced: Early 2015 (around Jan)

First launched: April

Release date Philippines: Mid May

If you are up for a bet, we bet that most of us get to know Asus since the company introduced this Zenfone 2 551ML as the first smartphone in the world to come with 4GB of RAM. It was such a huge move that in a very short period, Asus became the topic to talk about on every single forum. Until now, despite having other choices of 4GB RAM phones, many still choose Asus smartphones for their reputation of high-quality product.

Asus Zenfone 2 ZE551ML specs

Device	Asus Zenfone 2 ZE551ML
Display	5.5”, IPS capacitive touchscreen, 16M colors1080 x 1920 pixels (~401 ppi pixel density)Corning Gorilla Glass 3
Thickness	10.9 mm
Weight	170g
Camera	REAR: 13 MP, 4128 x 3096 pixels, autofocus, dual-LED (dual tone) flashFRONT: 5MP
Processor	Quad-core 2.3 GHz
RAM	4GB
Storage	16/32/64 (SD Card up to 64GB)
OS	Android OS, v5.0 (Lollipop)
Battery	Non-removable Li-Po 3000 mAh battery
Connectivity	Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, hotspot
SIM	Dual SIM (Micro-SIM, dual stand-by, dual call)
Color	Osmium Black, Sheer Gold, Glacier Gray, Glamor Red, Ceramic White

2. Asus Zenfone Selfie dual 13MP

First announced: June 2015

First launched: Expected Q3 2015

Release date Philippines: to be confirmed

Asus Zenfone Selfie is another great move from Asus, we have to say. In order to catch up with the popular selfie trend users love, Asus immediately launch a “selfie device” to meet public’s demand. Together with the already-built reputation, this 13MP front shooter made the Zenfone Selfie stand out from other competitors like Sony Xperia C4 and Lenovo K3 Note.

Asus Zenfone Selfie specs

Device	Asus ZenFone Selfie
Display	5.5”, 1080×1920 pixels, IPS capacitive touchscreen, 16M colors. Corning Gorilla Glass 4, oleophobic coating
Thickness	10.8mm
Weight	170g
Camera	REAR=FRONT: 13 MP, 4128 x 3096 pixels, laser autofocus, dual-LED flash
Processor	Qualcomm MSM8939 Snapdragon 615, Quad-core Cortex-A53 & Quad-core Cortex-A53
RAM	2/3 GB
Storage	16/32GB expandable up to 64gB
OS	Android Lollipop, v5.0
Battery	Li-Po 3000 mAh battery
Connectivity	Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, hotspot
SIM	Dual SIM
Color options	Pure White, Chic Pink, Aqua Blue

3. Asus Zenfone Deluxe 4GB RAM – 128GB ROM

First announced: Early August 2015

First launched: Expected Q3 2015

Release date Philippines: to be confirmed

After the arrival of Asus Zenfone 2 with 4GB RAM, Asus promised the upcoming variant with 128GB ROM. Heavy users, especially gamers were super excited with the announcement. What’s even better? The device can go with another  128GB with SD card support – making a total of 4GB RAM and 256GB ROM. Seriously, there is nothing this beast can NOT do for you, tech geeks!

Now that the handset is already launched, we can start saving to grab one when Asus bring Zenfone Deluxe Philippines for our local market.

Asus Zenfone Deluxe specs

Device	Asus Zenfone Deluxe
Display	5.5 inches,  IPS capacitive, 16M colors, 1080 x 1920 pixelsCorning Gorilla Glass 3
Thickness	10.9 mm
Weight	170g
Camera	REAR: 13 MP, 4128 x 3096 pixels, autofocus FRONT: 8 MP, AF
Processor	Intel Atom Z3580/ Z3560Quad-core 2.3 GHz/ 1.8 GHZ
RAM	4GB
Storage	64/128 GB (SD Card up to another 128GB)
OS	Android OS, v5.0 (Lollipop)
Battery	Non-removable Li-Po 3000 mAh battery
Connectivity	Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, hotspot
SIM	Dual SIM (Micro-SIM, dual stand-by, dual call)
Color	White/Purpl

4. Asus Zenfone Max 5,000 mAH

First announced: Early August 2015

First launched: Expected Q3 2015

Release date Philippines: to be confirmed

Travelers, businessmen, and basically anyone who need a long-lasting battery to go for several days without carrying the bulky charging set, this is for you. With 5,000 mAH and 2GB RAM, the Zenfone Max just offers exactly what many are looking for.

Asus Zenfone Max specs

Device	Asus Zenfone Max
Display	5.5 inches, IPS capacitive, 16M colors, 720 x 1280 pixelsCorning Gorilla Glass 4
Thickness	to be updated
Weight	to be updated
Camera	REAR: 13 MP, 4128 x 3096 pixels, laser autofocus FRONT: 5 MP
Processor	Snapdragon 410, Quad-core 1.2 GHz Cortex-A53
RAM	2GB
Storage	8/16 GB (SD Card up to 128GB)
OS	Android OS, v5.0 (Lollipop)
Battery	Non-removable Li-Po 5000 mAh battery
Connectivity	Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
SIM	Dual SIM (Micro-SIM, dual stand-by)
Color	Various

5. Asus Zenfone 3 5GB RAM

First announced: Mid 2015, Concept

Although for now, Asus Zenfone 3 is only a concept by aspiring designer Mignc on Deviantart, the idea of it excites users and tech lovers everywhere. This Asus Zenfone 3 concept contributes hugely to making Asus a more desirable smartphone brand than ever.

With such technology proficiency we are having today, smartphone producers already do so many amazing things. Who knows, we will see this Asus Zenfone 3 5GB RAM in the market one day real soon.

Asus Zenfone 3 specs we know from the concept:

Quad core processor clocked at 2.5GHz

Intel Atom Z3599

5GB RAM – 128GB ROM

Li-Ion 3500 mAh battery

16MP rear camera and 8MP front snapper