First VAIO’s smartphone will hit the shelves soon.

A new VAIO smartphone will be reportedly unveiled in the next time, on March 20th. According to Japanese mobile company Japan Communications Inc., investors of the brand, the first smartphone of VAIO will be introduced soon. The company, therefore, will work as the distributor of the smartphone. In addition, the device will be produced by third party corporations and will be available through Japan Communications and other retailers.

In fact, it’s not the first time the rumors of new VAIO handset shake the market. We heard about this news lately last year so far. Some specs was leaked well also, specifically, the first VAIO smartphone will equip with a 5″ screen along with a mediocre 720p display resolution. Moreover, the reports claimed that the phone will ship with 64-bit Snapdragon 410 MSM8916 clocked at 1.2 GHz accompanied with 2 GB of RAM. Besides, it will run with the latest Android 5.0 Lollipop OS a long with a 13-megapixel rear camera and a 4-megapixel ‘selfie’ shooter. Its phone will be unlocked and SIM free in packing.


As you definitely know, VAIO brand is a prestigious brand for its laptop portfolio. However, the Japanese tech giant manufactures decided to try something new after it mostly sold its shares as the laptops suffered low sales. However, the investors decided to keep running the brand and apparently has plans to further expand the business.


Anyway, if VAIO enters in the smartphone market, it will extremely struggle against Sony’s own line of devices. VAIO’s smartphone is reportedly targeted at business professionals.

It’d better if VAIO hit the market sooner though, but we still hope that the phone will positioned their brand well in smartphone industrial market as they did be successfully.

For the critical part, the VAIO phone reportedly be sold at a price tag of $420 (PHP 18623) price tag, but unfortunately the device sell only in Japan at the time. Honestly, from above listed specs, the price is a little pricey, especially in not really surprised specs in the device.

What do you think about the product from VAIO brand? Do you think the phone will be such a hot one?

VAIO Phone hands-on


VAIO Phone specs:
5-inch HD TFT IPS display @1280 x 720 resolution
1.2GHz quad-core processor
16GB storage
Expandable up to 64GB via microSD
13MP rear camera
Bluetooth 4.0
71.3 x 141.5 x 7.95mm (dimensions)
130 grams (weight)
2,500mAh battery
Android 5.0 Lollipop

Source: Japanese, Vaio