Sony Mobile has revealed that they are building a new phone factory in Thailand, which will be capable of producing several millions Sony Xperia smartphones a year from A to Z. This is such a big news for Sony fans around the world since this will be the first new factory Sony builds in the past 20 years. 

Earlier we have heard that, Sony may need to stop producing smartphones and start looking for “alternative options” if their profit won’t improve in 2016, which has saddened many Sony fans (including myself).  However, up to today, it seems like Sony is working hard to create their own miracle. The building of a brand new phone factory is the best indicator that Sony will not leave the smartphone game, at least in the near future.

 

Talking about Sony’s new phone factory in Pathum Thani province, Thailand, it will offer an end-to-end production (100% made by Sony without importing even the smallest parts of the smartphones). Production at the new factory is set to start by 2016, though we don’t know exactly which month yet.

From our reports, Sony is expecting an investment of around several billion Japanese yen (1 billion Japanese yen is approx. 83 million USD). The last phone factory Sony built was in Beijing in 1995.

Financial reports from the Japanese smartphone OEM have claimed that, Sony was suffering from a huge loss of $1.82 billion (220 billion yen) at the end of Q1 2015. However, the company is having huge plans for the end of this year, when the holiday season is approaching close by, in the hope of turning the situation around. For instances, Sony Mobile Philippines has just officially released the Xperia Z5 and Xperia Z5 Compact in the Philippines. Long-awaited Sony Xperia Z5 Premium, world’s first 4K display smartphone will follow in the coming weeks.

We hope that the establishment of the new Sony factory in Thailand will be a positive movement in Sony Mobile business strategies. It would be so sad if we don’t see Sony Xperia smartphones available in the market some day