Forrester Research has announced that tablet sales will continue to drop further this year. According to this source, the cause for this is the release of many cool and mid-price phablets – smart phones that have a display size more than 5 inch.

The research shows that more than 41% users in the world own a phablet and 11% people answered that their tablet is also their phablet. This counts as one reason why the sales drop. Even Apple products – iPad Air – encounter the problem of dropped sales.

A lot of Android tablets being released is also one reason why tablet sales have dropped. Back in 2010, when the big companies introduced their tablets, fans were overwhelmed with excitement. The sales were good back then and for some companies, tablets were a hot, trending thing to invest on. However, as of nowadays, Android tablets are all over the market, some with just $50 in price. Availability gets stronger, making this kind of device less “in style” than it was.

Moreover, as the companies release more and more cool smart phones with bigger display, tablets seem to be out of place. Since the release of Samsung Galaxy Note 4, Samsung’s tablet sales have dropped by 5%. Apple’s iPhone 6 or other phablets also contributed to this trend of dropping tablet sales.

 

 

However, according to Forrester, there may be still hope for the tablet market. As tablets are more and more important for business, employees start to use it more for work at least once a week. Comparing to PC and laptops, tablets are much easier to use and travel with. It also seems that 29% of the companies are willing to provide their employees with tablets. Additionally, tablets are more enduring than smart phones, and that is why using tablets will become a sustainable activity in the work place.