Author: Chris Eilers

A few weeks ago, OPPO Realme 1 has been announced with substantial 6GB RAM and 18:9 ratio display. Thus, we come up with the OPPO Realme1 review today, check it out below!

OPPO Realme1 review

As far as it concerns, the OPPO Realme1 designer has successfully started with the very eye-catching design on back and convincing glass feel. Besides, it’s good to have the dedicated MicroSD cards slot on the Dual SIM tray. Moreover, the display has decent brightness, contrast and sunlight legibility alongside the 18:9 ratio and FullHD+ resolution. Also, the performance cannot be better for such tight budget thanks to the SoC.

Unfortunately, we have some drawbacks with no fingerprint readers and the all-plastic body. Whereas, there is no protective glass finish for the display, which could be prone to scratches. Also, there is no quick charging support. Meanwhile, the Color OS 5 might be feature-rich, but the settings structure is very confusing and messy. Whereas, video capture is 1080p@30fps, which is disappointed since the Helio P60 should be capable of 4K.

Regarding OPPO RealMe 1 specs, the device comes with a 6.2-inch IPS LCD screen with Full HD+ resolution and an 18:9 aspect ratio. Meanwhile, the OPPO handset runs on MediaTek Helio P60 chipset. Moreover, the OPPO device rocks another 4GB/6GB RAM and 32GB/64GB ROM (expand to 128GB). Whereas, the OPPO RealMe 1 camera includes a 16MP sensor on the rear and an 8MP selfie snapper on the front. Besides, the handset comes with a 3400mAh battery box and Android Oreo 8.0 out-of-the-box.

OPPO Realme1 release date and price

Also, the brand new OPPO handset will launch on 15 May. Meanwhile, OPPO RealMe 1 price starts from Rs. 15000 ~ $223. Do you have any opinions about the new sub-brand of OPPO? Let us know your opinions below!

Here comes the fight between Google Pixel 3 vs Lenovo Z5 running today with 4TB storage and 4000mAh battery box. Find out the winner below!

Google Pixel 3 vs Lenovo Z5 specs

Out of the two, Google Pixel 3 is one of the most anticipated devices in 2018. Whereas, the Lenovo Z5 phone sports thin bezels on the sides and a metal unibody design. In details, Google Pixel 3 specs offer a more substantial 6-inch Super AMOLED display (1440 x 2560 pixels). Besides, Lenovo 5Z specs might include a 6-inch screen with a resolution of 1080 x 2280 pixels. Thus, Google handset is ahead thanks to the better display.

Under the hood, both Lenovo and Google handsets work on the latest Qualcomm Snapdragon 845 chipset. Meanwhile, Google Pixel 3 begins with another variant of 6GB RAM and 64GB/ 128GB ROM (expand to 256GB). Besides, Lenovo 5Z sports a massive 8GB RAM and 4TB of onboard storage (unexpandable). Since both run Android Oreo 8.1, Lenovo is ahead thanks to the more significant room.

Moreover, Google Pixel 3 rocks a 3850mAh capacity while Lenovo Z5 battery houses a more significant 4000mAh capacity. Regarding the optics, the Lenovo Z5 camera is going to pack a dual 13MP + 5MP snapper on the back and a 13MP selfie shooter. On the contrary, Google Pixel 3 camera packs a single 19MP rear sensor and a 13MP front-facing snapper. As a result, Lenovo Z5 handset has dominated the battle with the dual camera system.

Google Pixel 3 vs Lenovo Z5 release date and price

Google Pixel 3 release date falls in quarter 3 of 2018 while Lenovo Z5 is going to hit the market in June of this year. Whereas, Google Pixel 3 price is $1083 ~ Rs. 69, 900, and Lenovo Z5 price starts $900 ~ Rs. 60, 000. In our opinion, Lenovo device would be the better choice thanks to stunning storage and battery. Do you agree with us with the winner today? Let us know in the comments section below and keep updated!

Today, let us introduce you to another new member of the Sony Xperia series with fantastic design, 8GB RAM and more. Meet the Sony Xperia Z6 2018 device!

Sony Xperia Z6 2018: gorgeous design, 8GB RAM, and Dual camera!

After the Xperia XZ series, it looks like the Japanese manufacturer is getting ready to unveil another handset. Meet the fantastic beast Sony Xperia Z6 2018 edition! In term of the design, this Sony phone is going to be the brand’s first smartphone to release with new concept design. In details, Sony Xperia Z6 2018 specs sport a 6-inch edge-to-edge IPS LCD screen. Furthermore, the Sony device screen follows the bezel-less style and has an impressive 4K resolution.

On the other hand, there is also the Corning Gorilla Glass 6 protection. Furthermore, the Sony Xperia Z6 2018 handset is going to come running on the Qualcomm Snapdragon 845 chipset. How about the storage? The Sony flagship comes with 6GB/8GB RAM and two ROM options: 128GB or 256GB. Regarding the operating system, the Sony device has the latest Android P operating system. Besides, the Sony Xperia Z6 2018 equips a nice non-removable 6000mAh juice box!

How about the photography system? On the front, Sony Xperia 9 2018 camera includes a dual system of two 41MP + 21MP lenses (f/1.8, 26mm, OIS). As for the features, there are laser with phase detection autofocus, dual-LED and dual tone flash plus check quality. On the front, the Sony flagship has another 20MP (1/2.3” sensor size, 1.55µm pixel size) selfie shooter. Besides, the Sony phone also supports 1080p, Auto-HDR and 720p@120fps, check quality with face detection, Auto-HDR, panorama. Lastly, the Sony Xperia 9 2018 sports Sensors Fingerprint (Inside Display) with an accelerometer, gyro proximity, compass. Also, the Sony device supports Dual SIM (Nano-SIM, dual stand-by).

Sony Xperia Z6 2018 release date and price

We can look forward to more information from Sony about this handset to arrive in the final quarter of 2018. As for the cost, Sony Xperia 9 price falls around $900 (~Rs. 61000). What do you think about this Sony device? Drop a comment to let us know!

Huawei indeed cares about us customers than we think. Recently, the company has partnered with OneAssist to offer protection plans for its smartphones via Amazon.in. Keep reading for more juicy details!

Huawei and OneAssist partnership

Huawei has announced a protection plan partnered with OneAssist – a mobile insurance company – for all Honor and Huawei devices on Amazon, especially in India. For now, the protection plan is available to the Huawei P20 Pro, P20 lite, and all Honor smartphones line. Interestingly, this new development comes just days after Huawei’s rival – OnePlus announced complimentary one-year damage insurance from Servify. Notably, Xiaomi also competes with its competitors to collaborate with OneAssist and offer Mi Protect programme in India.

The protection plans are supposed to cover any kinds of accidental and liquid damage to devices, including accidental drops. Customers will also gain some benefits such as free pick up and drop-in, 24/7 on-call assistance, and cashless claim service. In light of this event, P Sanjeev – Vice President of Huawei India – gave a statement: “Having collaborated with one of the pioneers of smartphone protection and assistance, OneAssist, we strive to provide consumers with unmatched services. We are confident that this association will be fruitful and provide unparalleled, innovative services to our customers.”

On a side note, let’s check out the specs of Huawei’s upcoming gaming beast. Underhood, Huawei Honor Play gaming smartphone specs pack a 5.84-inch screen with a resolution of 1080 x 2280 pixels. Moreover, the Huawei handset boasts a 2.5D curved glass for protection. How about the processor? In details, the Honor Play gets power from the Kirin 659 chipset with Mali-T830 MP2 GPU. Besides that, this phone sports 4GB RAM with either 32GB or 128GB of onboard storage which is expandable via a MicroSD card. In addition, the Honor Play battery rocks a non-removable 2900mAh juice box. Lastly, you can check the remaining specs and Huawei Honor Play price HERE.

Huawei and OneAssist’s protection plans price

Regarding the cost, the programme begins at Rs. 1,249 and comes with 12-month validity starting from the activated date. Furthermore, Huawei states that the free pickup service will be available within 15 days of purchase in India.

After the confirmation about the Xiaomi Mi 8, new info and promo pics about this upcoming beast have surfaced today. Apart from SnD 845 chip and 6GB RAM, the phone is going to feature its own Animojis. Keep reading for more!

Xiaomi Mi 8 to come with its own Animojis

The Chinese company has released a new teaser video of its own brand’s emojis – Animojis; similar to what Apple introduced with the iPhone X back in September and what Samsung offers for its Galaxy S9 duo. You can watch the teaser HERE. Also, on the same day, promo pics of the Xiaomi Mi 8 have appeared online. The source revealed that it would be better than the dual setup of Mi Mix 2S, currently the best model in a Xiaomi smartphone.

Besides, the company is already preparing for the big launch and is in the process of issuing promo materials. One of them gave us a better look of the Mi 8. We can see the rounded edges of the body, the extra-wide notch on the top of the screen and the fingerprint scanner on the glossy blue back design. Underhood, Xiaomi Mi 8 specs offer a large 6.2-inch IPS LCD touchscreen with a resolution of 1080 x 2280 pixels and a tall 19:9 ratio.

In addition, the Mi 8 gets power from the Qualcomm Snapdragon 845 chipset at the core. Besides, this phone comes with 6GB RAM and 128GB of internal storage. However, the Xiaomi handset doesn’t feature a MicroSD card. In addition, the Mi 8 works on MIUI 10 which is based on Android 8.1 Oreo as the operating system. Photography-wise, the Xiaomi Mi 8 camera system packs a dual 20MP (f/1.7) + 16MP (f/2.0) rear sensor with phase detection autofocus, and dual-LED dual-tone flash. How about the selfie lens? This phone sports a single 16MP front-facing shooter with an aperture of f/2.0. Regarding the capacity, the Xiaomi Mi 8 battery rocks a non-removable Li-Po 3300mAh juice box with fast charging support.

Xiaomi Mi 8 release date and price

Xiaomi Mi 8 release date falls on May 31st, 2018. Besides, the Xiaomi Mi 8 price starts around $550 ~ Rs. 38, 000. Are you excited about the upcoming Xiaomi flagship? Drop us a comment to let us know!

Have you ever thought of an iPhone which owns a totally different design compared to its ancestors? Recently, we came across a concept about the Apple iPhone Banana with a notch and physical qwerty keyboard. Keep reading for more details right below!

iPhone Banana Phone with a notch and physical qwerty keyboard!

iPhone is a familiar brand to most of the smartphone users with its premium design. Over the years, we have witnessed multiple crazy versions of the iPhone but the concept by designer Martin Hajek will bring you to a totally different story. According to our sources, Apple is said to be working on curved displays and touchless gesture controls for future versions of the iPhone. And this Martin Hajek creation somehow matches the news.

Though there is hardly any possibility that Apple will follow the idea, this concept phone is still a dream for the fans of a combination between a Microsoft Arc Mouse and a BlackBerry. In details, the phone allows users to control the iPhone with their fingers without tapping the display. The handset owns a sliding part which covers the physical qwerty keyboard. In terms of the display, this smartphone from Apple possesses a notch on top of a touchscreen like the iPhone X.

In general, the smartphone assembles the shape of a banana with the folding body. Moreover, it seems rather small within the hand demonstrated in the picture. So all in all, we could hope that this iPhone Banana Phone may serve as a sort of iPhone SE 2 in the future.

Is this iPhone Banana Phone going to come true?

In the end, this iPhone version is still a concept and there is yet any information related to iPhone Banana Phone release date and price. Do you find this smartphone interesting? Drop a comment right below to share with us your ideas!

Today, we are bringing with us the list of top smartphones under INR 20000. Some of them even offer 6GB RAM, dual camera setup and more! Let’s take a look at them today!

1. Xiaomi Redmi Note 5 Pro:

The first handset on the list today is Xiaomi Redmi Note 5 Pro. Released in February 2018, the phone has been spotted as the best dual camera phone in the budget segment. In details, Xiaomi Redmi Note 5 Pro camera includes a 12MP primary sensor with f/2.2 aperture and a secondary 5MP sensor with f/2.0 aperture. Moreover, it has a 20MP front camera and a 4500k selfie-light, which can satisfy almost anyone with the selfie hobby.

Talking about Xiaomi Redmi Note 5 Pro specs, the phone features a 5.99-inch LCD touchscreen (1080 x 2160 pixels) with the 18:9 aspect ratio. Moreover, it takes power from the new Snapdragon 636 chipset. On top of that, the phone has 4GB/6GB RAM and 64GB of storage. Concerning the operating system, Xiaomi Redmi Note 5 Pro runs on Android 7.1 Nougat. Besides, it is equipped with a 4,000mAh battery that offers a full day usage. Lastly, Xiaomi Redmi Note 5 Pro price is $200 ~ Rs. 12,990.

2. Huawei P20 Lite

In terms of the display, Huawei P20 Lite specs include a 5.84-inch LTPS IPS LCD (1080 x 2280 pixels). Moreover, the Huawei P20 Lite runs on Hisilicon Kirin 659 processor and Android 8.0 Oreo operating system. Also, Huawei P20 Lite has 4GB RAM with 32GB/ 64GB ROM (expandable up to 256GB). Besides, Huawei P20 Lite camera equips a dual 16MP + 2MP snapper on the rear with a 16MP front-facing shooter. Furthermore, Huawei P20 Lite battery packs 3000mAh capacity. Huawei P20 Lite price starts around $370 ~ Rs. 24, 999.

3. Asus Zenfone Max Pro:

Next in the list of top smartphones under INR 20000 is Asus Zenfone Max Pro. Asus Zenfone Max Pro specs sport a 6-inch Full HD+ IPS touchscreen with a resolution of 1080 x 2220 pixels. In terms of the processor, the Asus phone is going take power from the Qualcomm Snapdragon 636 chipset. Besides, the phone bears a 4GB or 6GB RAM and a 64GB of internal storage that is expandable up to 128GB via microSD card slot. Regarding the ASUS Zenfone Max Pro 2018 camera, it features a dual 16MP + 16MP on the rear as the primary shooter. Also, it has a single lens of 16MP on the front for selfies with face unlock. Furthermore, the phone is going to own a massive 5000mAh juice box. Finally, ASUS Zenfone Max Pro price starts around $187 ~ INR 12,604.

4. Nokia 6:

Nokia 6 is going to conclude our list of top smartphones under INR 20,000 today. First, Nokia 6 specs include a 5.5-inch LCD screen with resolutions of 1080 x 1920 pixels and the ratio of 16:9. Under the hood, this Nokia 6 rocks an octa-core Qualcomm Snapdragon 630 chipset, alongside 4GB RAM and 32GB/64GB ROM. Besides, Nokia 6 storage is expandable from 128GB via microSD card slot. Meanwhile, this Nokia handset gets Android Oreo 8.0 out-of-the-box but plans to upgrade to Android One in the near future. Also, Nokia 6 battery has 3,000 mAh capacity. On the other hand, Nokia 6 camera includes a 16 MP primary snapper with an 8MP selfie camera. Finally, Nokia 6 price tag starts around $269 ~ Rs. 17,988.

Which handsets to buy on the list of top smartphones under INR 20000?

We would recommend the Xiaomi Redmi Note 5 Pro and Asus Zenfone Max Pro for fast processors and smooth experience. Which phone is your choice? Drop a comment below to share with us your ideas!

A new member LG Q7 Stylus Plus has rendered online and cleared NCC certification with 4GB RAM and Android Oreo 8.1. Learn more details below!

LG Q7 Stylus Plus clears NCC certification

In the last few weeks, LG has launched the Q7 series including the LG Q7, LG Q7α and LG Q7+ earlier this month. According to the latest updates, it appears that LG mobile is once again gearing up to introduce one more member to their 2018 Q series. Earlier this month, a new LG phone made its appearance on the Geekbench benchmark database with some detailed specs.

From the specs revealed, the LG Q7 Stylus Plus comes with the 1.51GHz MT6750 / MT6755 (MediaTek Helio P10) octa-core processor. As far as it concerns, the new LG device receives the model number as LGE LM-Q710. Furthermore, the LG smartphone has now been certified by NCC in Taiwan. As a result, this indicates that it will be announced soon in the country.

LG Q7 Stylus Plus specs sport a 5.9-inch AMOLED display with resolutions of 2160×1440 pixels and 19:9 aspect ratio. Whereas, the handset works on the Android version is 8.1 Oreo. Moreover, the LG device comes with 4GB RAM and 128GB ROM, which is expandable to 256GB via microSD slot. Meanwhile, LG Q7 Stylus Plus camera includes a dual 16MP+13MP rear sensor(f/1.8) and a 13MP selfie snapper. Also, the LG device would pack a 3500mAh battery box with fast-charging support.

LG Q7 Stylus Plus release date and price

Also, the new member of Q7 Stylus Series would be available around the third quarter of this year. Besides, LG Q7 Stylus Plus price would start from $312 ~ Rs. 21181. Let us know what you think about this device below.  Stay tuned or follow our other articles of LG phones and other brands!

The limited edition of the popular OnePlus 6 goes on sale in the Indian market with massive 8GB RAM and dual camera. Take a look below for more details about the OnePlus 6 Avengers Infinity War Edition!

OnePlus 6 Avengers Infinity War Edition is now available!

OnePlus 6 is the latest flagship killer of the Chinese brand. This phone was available on May 17^th, 2018. Alongside the original OnePlus 6, the company unveils the OnePlus 6 Avengers Infinity War Edition with the stunning appearance and the impressive specs, including 8GB RAM and dual camera. In addition, the limited edition goes on sale today via Amazon.in and OnePlus.in from 12 PM.

Besides that, all OnePlus 6 Avengers Infinity War Edition customers can be eligible for 12-month Accidental Damage Insurance by Servify on downloading Kotak 811 app. On the other hand, other offers include up to Rs. 2,000 cash back using Citibank Debit and Credit Card. Next, let’s take a look at the limited variant. This device ships with a protective case and a metal souvenir with some logos.

In terms of the OnePlus 6 Avengers Infinity War Edition specs, this edition offers the same specs as the original ObePlus 6. Regarding the display, this handset features a 6.28-inch Optic AMOLED (1080 x 2280 pixels) and a tall 19:9 ratio. Besides that, the Avengers Infinity War Edition gets power from the Qualcomm Snapdragon 845 processor. In addition, this phone sports 6GB RAM with 64GB ROM and 8GB RAM with 128GB/ 256GB of onboard storage (no card slot). Meanwhile, this device runs on Android 8.1 Oreo and packs a non-removable Li-Po 3300mAh juice box. In addition, the OnePlus 6 Avengers Infinity War Edition camera system equips a dual 16MP (f/1.7) + 20MP (f/1.7) snapper on the back and a 16MP selfie lens (f/2.0).

OnePlus 6 Avengers Infinity War Edition release date and price

The Avengers Infinity War Edition is now available. Besides that, as for the cost, the OnePlus 6 Avengers Infinity War Edition price starts around $659 ~ Rs. 44, 999. Will you buy this handset? Drop us a comment to let us know!

New entry-level smartphone alert! Huawei Honor 7S has made its debut with MediaTek MT6739 chipset, 13MP rear camera, and 2GB RAM. Keep reading for more info about this device!

Huawei Honor 7S specs and design

For starter, Huawei Honor 7S is actually the Huawei Honor Play 7 (Chinese variant) but explicitly targeted for Pakistan market. We have to admit that the company makes this whole thing so confusing since each of their models has a different name in different smartphone markets. Anyways, Huawei has made the handset available on its website recently, which indicates that the global variant of the Honor 7S is in the near picture. This is also in line with an unknown Huawei device spotted on TENAA listing under the number model DUA-AL00 not long ago.

In terms of the display, Huawei Honor 7S specs pack a 5.45-inch screen with a resolution of 1440 x 720 pixels. Moreover, the Huawei handset boasts a 2.5D curved glass for protection. How about the processor? In details, the Honor 7S gets power from the MediaTek MT6739 chipset clocked at 1.5GHz. Besides that, this phone sports 2GB RAM with 16GB of onboard storage which is expandable up to 256GB via a MicroSD card. In addition, the Honor 7S battery rocks a non-removable 3020mAh juice box. On the other hand, this device runs on the latest Android 8.1 out-of-the-box as the operating system.

Besides that, coming to the photography, the Huawei Honor 7S camera system features a single 13MP snapper on the back with PDAF, autofocus, and 4X digital zoom. Meanwhile, the front-facing lens sports a 24MP selfie lens with LED flash for selfies. For the connectivity option, the Honor 7S supports 4G VoLTE, Wi-Fi, Bluetooth, GPS, micro-USB, and a 3.5mm headphone jack.

Huawei Honor 7S release date and price

Huawei Honor 7S release date is in May 2018. In addition, this phone might go on sale on May 22nd for Pakistan market. Besides that, the Honor 7S price starts around $95 ~ Rs. 6, 444.

More details about Motorola upcoming beast have surfaced online. To be specific, Motorola Moto Z3 Play 5G Moto Mod has appeared in live images recently. Keep reading for more info about this device!

Motorola Moto Z3 Play 5G Moto Mod

As we reported in our last post, Motorola Moto Z3 Play is arriving on June 6. And now, people have said that the phone would be able to work with older Moto Mod. Thus, making the device to have an “immersive” 6-inch display and improved 12 MP dual camera. According to a new leak from of XDA Developers, the Moto Z3 Play would reach 5G speeds thanks to a new Moto Mod that is going to debut alongside it. The live photos show there is a bit of antenna, peeking out of the top end of the Mod. It also says 1 Gbps speeds on the Z3 Play since Snapdragon 636’s X12 modem can reach only 600 Mbps.

To conclude, we hope this Mod will have practical use in everyday life of the average consumer, given the low amount of apps and services that require a gigabit connection. Now let’s take a look at its specs! The Motorola Moto Z3 Play specs offer a large 6-inch Super AMOLED with an 18:9 aspect ratio and a resolution of 1080 x 2160 pixels. Regarding the optics department, the Moto Z3 Play camera system packs a dual 12MP + 8MP snapper on the back with phase detection and laser autofocus, dual-LED dual-tone flash.

Meanwhile, the front-facing lens sports a single 5MP shooter with an aperture of f/2.0 for the selfies. According to the internal document of XDA Developers, the upcoming Moto’s premium mid-range device might get power from the Qualcomm Snapdragon 636 chipset as the processor, along with 4GB RAM and two ROM options: 32GB/ 64GB which is expandable up to 256GB. On top of that, the Motorola phone battery rocks a non-removable Li-Ion 3000mAh juice box. Under the hood, this phone runs on Android 8.0 Oreo.

Motorola Moto Z3 Play release date and price

As mentioned previously, the Motorola Moto Z3 Play release date is going to be on June 6th in Brazil. For the cost, the Moto Z3 Play price starts at $337 ~ Rs. 22, 999. Stay tuned and share your opinion with us!

The fight between Asus Zenfone 5Q vs Xiaomi Redmi Y2 is taking place today with substantial 6GB RAM and dual 12MP+5MP cameras. Can you guess the winner today?

Asus Zenfone 5Q vs Xiaomi Redmi Y2 battle

Out of the two, Asus Zenfone 5Q is the company’s upcoming handset after the famous Asus Zenfone 5Z. In details, Xiaomi Redmi Y2 is the upcoming device of the Chinese brand. For Asus Zenfone 5Q specs, the phone sports a 6-inch full IPS screen with an aspect ratio of 18:9 and a resolution of 2160 x 1080 pixels. Meanwhile, Xiaomi Redmi Y2 specs include a smaller 5.99-inch screen with a resolution of 1440 x 720 pixels. Asus team is ahead in this round!

Underhood, Asus Zenfone 5Q gets power from the Qualcomm Snapdragon 630 processor while the Redmi Y2 gets power from the Qualcomm Snapdragon 625 chipset. For the storage, Xiaomi Redmi Y2 offers 2GB/ 3GB/ 4GB with 16GB/ 32GB/ 64GB ROM. . Furthermore, the Asus phone provides only 4GB RAM with 64GB of internal storage. Thus, the Xiaomi brand snatches back one point for the variety.

Concerning the photography, Asus Zenfone 5Q camera equips a single 15MP rear snapper and a 20MP selfie lens. On the other hand, Xiaomi Redmi Y2 camera packs a dual 12MP + 5MP rear shooter and a 16MP selfie lens. Single vs Dual cam? Of course, Xiaomi is taking the win. In addition, Asus battery rocks a 3300mAh capacity. Whereas, the Redmi S2 houses a smaller 3080mAh capacity. One point goes to Asus team! Lastly, both Asus Zenfone 5Q vs Xiaomi Redmi Y2 operate on Android Oreo out of the box.

Asus Zenfone 5Q vs Xiaomi Redmi Y2 release date and price

The Asus Zenfone 5Q release date was in April 2018 while Xiaomi Redmi Y2 is going to hit the market soon. As for the cost, Asus Zenfone 5Q price starts at $245 ~ Rs. 16, 000, and Xiaomi Redmi S2 price is around $134 ~ Rs. 8,999. In conclusion, our love goes to the Xiaomi device due to its better camera and more affordable price tag.