{"id":59362,"date":"2017-10-04T13:37:12","date_gmt":"2017-10-04T06:37:12","guid":{"rendered":"http:\/\/www.pricepony.com.ph\/blog\/?p=59362"},"modified":"2017-10-04T13:37:12","modified_gmt":"2017-10-04T06:37:12","slug":"google-buys-motorola-htc-real-motive","status":"publish","type":"post","link":"https:\/\/www.pricepony.com.ph\/blog\/google-buys-motorola-htc-real-motive\/","title":{"rendered":"Google buys Motorola and HTC: the real motive?"},"content":{"rendered":"<p><strong>Google \u2013 probably the most well-known company in the world \u2013 has made a deal with HTC to buy the smartphone department of the Taiwanese business. Perhaps the Google owners are repeating their move and motive with Motorola, but on HTC this time?<\/strong><\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- ph_pricepony_article_top_desktop -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:728px;height:90px\"\n     data-ad-client=\"ca-pub-4796993490224996\"\n     data-ad-slot=\"8052937650\"><\/ins>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div><\/p>\n<h3><picture><source srcset=\"https:\/\/www.pricepony.com.ph\/blog\/wp-content\/uploads\/2017\/10\/Google-pixel-e1507098876951.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.pricepony.com.ph\/blog\/wp-content\/uploads\/2017\/10\/Google-pixel-e1507098876951.jpg\" height=\"250\" width=\"478\" class=\"aligncenter size-full wp-image-59364 sp-no-webp\" alt=\"motive\" decoding=\"async\"  > <\/picture><br \/>\nWhat are Google\u2019s purposes for buying Motorola and HTC?<\/h3>\n<p>In April 2016, <a href=\"https:\/\/www.pricepony.com.ph\/blog\/google-pixel-xl2-release-date-4gb-ram-256gb-rom-and-dual-16mp-cam\/\">Google<\/a> invited Rick Osterloh &#8211; former Motorola CEO &#8211; to join the team. Osterlo now leads the newly formed division as the hardware manager. Recently, Google has shown signs that it would follow the same strategy as <a href=\"https:\/\/www.pricepony.com.ph\/blog\/apple-pay-110-usd-iphone-x-samsung\/\">Apple<\/a> by developing both hardware and software comprehensively. Moreover, Google has decided to invest in the field of chip manufacturing to be able to compete with what Apple is applying to iPhone series. Apple does not need to rely on any third-parties like Qualcomm, and Google wants to do so too.<\/p>\n<p>On September 21st, Google signed a contract to purchase a part of HTC for $ 1.1 billion after <a href=\"https:\/\/www.pricepony.com.ph\/blog\/htc-u12-flagship-6gb-ram-snd-845\/\">HTC<\/a> shares ceased trading on the Taiwan stock market. This was Google\u2019s latest move to improve its hardware distribution. Mr. Osterloh did say that hardware is the most important part of Google\u2019s business strategy, so it will continue to invest and develop hardware &#8220;for a long time.&#8221; The recent acquisition of HTC is the strongest evidence. In particular, HTC was a producer for Pixel last year, and will probably be behind the &#8220;Pixel 2&#8221;.<\/p><div style=\"float: none; display: block; margin: 0 -10px; text-align: center;\"><!-- ph_pricepony_article_incontent_1 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-4796993490224996\"\n     data-ad-slot=\"7528541080\"><\/ins>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<!-- ph_pricepony_article_incontent_2 -->\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-4796993490224996\"\n     data-ad-slot=\"2964262507\"><\/ins>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n<\/div><\/p>\n<p><picture><source srcset=\"https:\/\/www.pricepony.com.ph\/blog\/wp-content\/uploads\/2017\/10\/71cBAkoSC6L._SX385_-e1507098910276.webp \"  type=\"image\/webp\"><img src=\"https:\/\/www.pricepony.com.ph\/blog\/wp-content\/uploads\/2017\/10\/71cBAkoSC6L._SX385_-e1507098910276.jpg\" height=\"250\" width=\"219\" class=\"aligncenter size-full wp-image-59365 sp-no-webp\" alt=\"motive\" decoding=\"async\"  > <\/picture><br \/>\nActually, it is not the first time Google has acquired a smartphone maker. In 2011, Google spent $12.5 billion to own Motorola, but eventually sold to Lenovo for $2.91 billion three years later. In those three years, Google had to sell out many of its Motorola subsidiaries because they were not economically effective. After that, however, Google still considered its Motorola deal as &#8220;successful&#8221; since it retained a lot of <a href=\"https:\/\/www.pricepony.com.ph\/blog\/motorola-v360-curved-screen-6gb-ram\/\">Motorola<\/a> patents. Therefore, buying HTC might be another way for Google to lay hands on the HTC\u2019s intelligence properties.<\/p>\n<h3>\nGoogle\u2019s motive revealed through Motorola and HTC\u2019s deals<\/h3>\n<p>In conclusion, we think it\u2019s not hard to see what the ambitious Google company is doing for its dream of dominating the smartphone market. As long as these deals bring benefits to Motorola, HTC, Google, and users, why not? Do you agree with us?<\/p>\n<div class=\"31e97817518902a1d132cf665aa26f91\" data-index=\"3\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<!-- ph_pricepony_article_bottom -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:inline-block;width:336px;height:280px\"\r\n     data-ad-client=\"ca-pub-4796993490224996\"\r\n     data-ad-slot=\"7613953952\"><\/ins>\r\n<script>\r\n(adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\r\n\n<\/div>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Google \u2013 probably the most well-known company in the world \u2013 has made a deal with HTC to buy the smartphone department of the Taiwanese business. Perhaps the Google owners are repeating their move and motive with Motorola, but on HTC this time? What are Google\u2019s purposes for buying Motorola and HTC? In April 2016, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59366,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[56,68,65,332],"class_list":["post-59362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-apple","tag-google","tag-htc","tag-motorola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google buys Motorola and HTC: the real motive? - Price Pony<\/title>\n<meta name=\"description\" content=\"Google has made a deal with HTC to buy the smartphone department. 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